Creating a Marketing Focused Website that Sells
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Online business owners often look at a website as development expense rather than a marketing expense.This is unfortunate and is often the reason why many online businesses under-perform. The Internet is still new and very much in its infancy and our view of how the web should operate, especially in the business realm, is still developing. It's been a slow process, but many business owners' attitudes towards website development and marketing has slowly begun to evolve.
Unfortunately, far too many businesses still don't consider website development as a part of their marketing efforts. They'll pour thousands of dollars into traditional forms of marketing (which often produce significantly less return on the investment dollar) but fail to properly plan and execute their website or invest in effective online marketing strategies.
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