Create a Cohesive Web Presence - Creating a Cohesive Web Presence
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If youíre attempting to earn money online, drive traffic to your Web site or otherwise be recognized on the Internet, creating a cohesive Web presence is an important goal. You want people to find you everywhere you are - from your home page to your eBay information. You are your own brand, and that means you have to be a self-promoter.
Remember to include links, information about who you are and what you do and always be clear about what youíve got to offer. Show off your products and your skills, your accomplishments and your selling points.
If you want to be identifiable and create a cohesive Web presence thatís recognizable, there are a few things you might want to keep in mind:
Your name. This is the first thing Internet traffic is going to use to identify you. Your name, or the name of your company, should be the same on all your profiles on all the Web sites where you can be found. If you donít have a single name to identify you, then you just donít have a cohesive Web presence.
Your credentials. You want your experience, skills and knowledge to be evident to everyone -- which means you want to display your credentials everywhere. Do you maintain a blog as your main claim to fame? Write self-help books for online customers? Sell custom fashions online? Make sure you always include this information in all the biographies you display online. Thereís no need to post an entire resume on a social networking site, but you should make your credentials clear.
Your contact information. If youíre creating a cohesive Web presence to market yourself, youíve got a good reason. You might be selling a product or a skill, a Web page or an entire site. No matter what you have to offer the online community, one thing will remain static: sometimes, people will need to know how to contact you. Make sure to include contact information as well.
Whether you simply refer people to your main site (which will provide a way to contact you), or an email address that you use for business purposes, be sure that your contact information is visible and accessible. It is not a good idea to provide too much detail, however. Donít provide your personal telephone numbers or addresses to the Internet at large; doing so only invites trouble.
You might have yourself spread out over a lot of different sites, and you might have a few different collections of friends and visitors. But it might not do you any good if you arenít creating a cohesive Web presence that allows all of your traffic to explore all of what you have to offer. Your online identity is what youíll use to establish yourself as a single brand, something traffic can identify with and refer back to whenever they please.
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