Create a Cohesive Web Presence - Your Web Presence
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Your Web presence, whether youíre a casual blogger or a serious online entrepreneur, should be clear-cut and immediately understandable -- and it should be the same everywhere you are. For instance, the biography information you enter on your social networking profiles should match up with each other, and it should match the information you present about yourself on your Web site.
If youíve got a blog to promote, an eBay profile you want to show off or any other pet project, you should always be sure to include links; even photos canít hurt. For instance, a novelist might include pictures of their book covers and links to sites where the books can be purchased. Musicians often include embedded music on their MySpace profiles, as well as buying links for those who want to buy albums.
Youíre creating your Web presence to promote yourself, so do it! Link to your site, link to places where people can buy what you sell, and promote, promote, promote! Social networking is a form of free advertising, so treat it that way.
Linking Your Profiles
You might have a whole slew of friends on MySpace, but an entirely different crew on Twitter. You might be very well-known on Facebook but rarely seen on LinkedIn. Want to create a cohesive, singular Web presence that can easily be identified? Start by linking your profiles.
You should already be including links to your Web site on all your profiles at all times, but why not include links to your profiles as well? Thereís no reason you canít tell your MySpace pals to check you out on Facebook, and vice versa. If the rules of the Web site donít allow you to offer up a link, just include a brief message in your profile that states other names and places where you can be found.
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