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Cost Savings between Traditional Marketing and Internet Marketing
By: Developer Shed
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    Cost Savings between Traditional Marketing and Internet Marketing
    by Scott F. Geld

    Marketing can be defined as 'whatever you do to promote and
    grow your business' including market research, advertising,
    publicity, sales, merchandising and distribution. With
    traditional marketing techniques all of these things are
    delivered in print format or in person. Internet marketing
    however, uses the power of online networks and interactive
    media to reach your marketing paper, no
    telephone calls, no in person appearances.

    How can Internet marketing save you time, money and resources?
    Read on...

    Electronic versions of catalogs, brochures, white papers, data
    sheets etc. don't have to be printed, stored or shipped to your
    customers resulting in an enormous savings in printing and
    storage costs. And what about manpower (or lady power) costs?
    You no longer require as many people to handle mailing and
    distribution of your marketing collateral...more savings.

    Updating catalogs, brochures and any other marketing collateral
    you produce can be accomplished as needed online and in
    lightning speed. There's no need to send revised material out
    to a printer and then have to wait for a revised version, a
    great savings in time. And, time is money.

    You can provide more information to your customers with little
    if any additional cost. Adding more pages to a document online
    involves virtually no expense compared to the additional cost
    and space required to deliver the same thing in print format.

    You can reach more customers than ever before and it doesn't
    cost a penny more. There's no postage or courier charges to
    pay. Distribution costs are the same whether you reach one
    or one million.

    Finally, for little or no cost you can have several electronic
    versions of the same catalog customized to meet the needs of
    different audiences.

    The difference between traditional and Internet marketing is
    money and Internet marketing improves your bottom line. That's
    what it's all about isn't it?

    Resource Box:
    Scott F. Geld is the Director of Marketing for, a company providing targeted
    traffic and leads:
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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