Copywriting Tips To Market Your Small Business - If I bold...
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If I bold this sentence, you will likely pay special attention to it.
If I use italics to make my point here, it will be the rare individual who doesn't notice – not the italics, but what's been written in them.
The key here is not to go overboard. You don't want to make your letter or brochure look like an advertisement for the circus (well, unless your small business is a circus). Just create enough interest to keep them reading and keep them invested in learning more about your small business.
Do-It-Yourself?
You'd probably prefer to contract out your copywriting services. Hiring someone else means you get a professional and can move onto matters that fall more clearly within your area of expertise.
Next: But the reality... >>
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