Copywriting Tips To Market Your Small Business - Finish Your Projects...
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"Finish Your Projects On Time and Under Budget – Without Hiring a Single New Employee!"
See what I mean? Headlines work. Start by defining your company's promise. Every small business has one – all you have to do is tell your customer what it is.
Bullets and Fonts
Especially with a very technical subject matter, or with a product or service that requires a lot of information, bulleting out the finer points of your small business benefits can break down large blocks of information into an easy-to-read format.
When faced with a page full of text, the eye tends to drift to areas of interest – things that stand out from the rest of the text. For this reason, varying your font style and size just a tiny bit can make a real difference.
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