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WEBSITE MARKETING

Copywriting Tips To Market Your Small Business
By: John Edmond
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    2007-04-25

    Table of Contents:
  • Copywriting Tips To Market Your Small Business
  • It's impossible to...
  • The headline is...
  • Finish Your Projects...
  • If I bold...
  • But the reality...

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    Copywriting Tips To Market Your Small Business - The headline is...


    (Page 3 of 6 )

    The headline is usually in a larger and/or bolder font than the text directly below it. This enables your promise to stand out more and to get the readers attention. The idea is to make your prospective client want to keep reading.

    You may have seen headlines like these

    "Lose 20 pounds in Two Weeks And Eat all You Want!"

    "Make $5,000 with Nothing More than a Computer and 5 hours a Week!"

    "Save Thousands on Heating Oil This Winter!" (an ad for a woodstove)

    In virtually every business, even those often deemed "professional", your message will be more urgent and compelling with a headline. Consider the following example for a technology consulting company:

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