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Before you start selling any product, you need to think about a few things.
1st - who is your target market? Many people fail because they don't ever define a target market. If you don't know exactly who it is your going to sell to.
then you'll never make it in direct response marketing.
You see - with big companies, (think McDonalds or coke) they rely on brand marketing. Where you throw something out and hope that a little of it sticks in their customers mind when they are hungry or thirsty.
As direct response internet marketers, we aren't going after everyone. We don't want to rely on brand marketing.
We want to know who our target market it, and then figure out ways to get our messages directly to them.
2nd - After you've identified who is your target market - it's time to figure out where you can find cluster of those type of people.
Offline, the best way is to rent a mailing list of people w/ the same characteristics of the person who is your target or to find a JV with someone who has the same target as you.
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