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WEBSITE MARKETING

CD ROM Business Cards - Effective online marketing tool
By: Developer Shed
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    2004-08-10

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    CD ROM Business Cards - Effective online marketing tool
    by Scott Sedwick

    Created properly, an extremely effective marketing tool. 

    It's a great concept, -and it has a 'cool factor' of 300%.

    Many people will pop these into their drive just becauseof image appeal alone.  What's really neat is when one is so well done,so informative, so interactive, that everybody wants one.  This typeof viral marketing can be very effective and create residual traffic to yourbusiness.

    The point I would like to make here is, don't undertakethese projects without specific goals in mind.  Yes, they are cool, yes,they (themselves) are not that expensive, but without a well done message, orpurpose, they lose the 'cool' effect very quickly.  The point is to keepinterest, no matter what your selling, or announcing,or rolling-out. 

    Anyone can get online and find a dozen CD replicatingfirms pretty quickly.  What you really want to find is a professionalconsultant that can assist you in putting it all together, making it all work,and keeping it interesting.  This presentation is what will make the CDcard become a success (sizzle!).  HyperformanceMedia is available for consultation on your project, contact us at your convenience.

    The CD cards are not your expense (under $1), it's thechosen platform and presentation you care to deliver and how.  Let's lookat some ideas...

    One of the first things you should consider is that thepresentation have live links to it's major content.  In this way, we canconstantly keep our site pages updated and the CD remains usable (notoutdated). 

    When loading, you can choose to have a permission based iconburned onto the user's Desktop that links directly to your website.

    You can make specialoffers that can be retrieved at your website.  You can use them for your next huge Tradeshow Product Announcement andRoll-out.  How about your Corporate Year End Results? 

    These cards can hold different capacities (MB's), and comein many shapes.  You can create a custom shape, but that adds heavily tothe investment (there are plenty of shapes available).

    You can fit audio, video, and most content within this formfactor.  The popular interface is currently Flash™ or otherMacromedia™ applications.  They are fast, allow complete creativity,and interface well on both PC and MAC platforms.  If you have aFlash™ specialist in-house, then you can save money in the creationprocess. 

    Now you should take the major goals of the CD and layout aStoryboard that accomplishes those goals.  We have a lot of flexibilityhere, we have audio, sounds, voices, music, and we have animation, video, andlinks to more information. 

    This should be your interactive TV commercial. Besides, the CD ROM's, we keep a copy of the commercial on our website for thebenefit of the people who didn't receive a CD card.  They can view our webmercial from online too! 

    Use your logo prominently through-out your presentation(branding).  Keep your messages and information focused,always restating the benefits.  Know your audience!  especially if this CD Project is directed at a specificmarket segment.  Create the environment with that audience in mind, notwhat desk executives like.

    The image on the cover of the CD is completely flexible aswell.  You can use a photograph, a screenshot,  ora combination.  The image resolution has improved dramatically in the past3 years.  Use or create some of your "best stuff" for these CDprojects, it is worth it. 

    You also pay for plastic sleeves that each CD has beeninserted in-to (you want these).  It makes them very easy to mail. 

    Consider that image, you receiveone in the mail with your Christmas card from the company.  Maybe you shipone out with every order for a month..? It really depends on what you want toaccomplish.  We will spend the time with you to come up with the conceptsnecessary in having a successful campaign. 

    Hyperformance Media loves multi-media,we'd like to help with yours.   
     


     


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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