Business Opportunities Online
by Pavel Lenshin
copyright (c) Pavel Lenshin
To get the most from informational era you should have deal
with digital products. Information stored on the data medium
is the major representative of that kind of products. Let me
specify some of the beneficial features information
possesses as an intangible substance:
* No direct maintenance expanses.
* No overhead expanses on additional producing, copying and
* Truly unlimited supply.
* Relatively easy and quick ways of delivering.
Don't you think that these features are forming God Blessed
Business? There are lots of opportunities of dealing with
tangible products using the power of Internet through
wholesale distributors and drop-shippers, but the
perspective of dealing with not only customers but the
suppliers and of dealing with not only payment charge backs,
but a tangible product charge backs as well, makes this
opportunity not so appealing to the online business
newcomer. Besides the profit margin and therefore your
income on any info product is always higher.
BUSINESS MODELS ONLINE.
So the conclusion of starting new informational online
business is obvious. Let us quite briefly examine the most
popular opportunities here. Among them are:
2. Affiliate programs.
3. Private eBusiness.
1. MLM "opportunity".
The word "opportunity" in the headline of that section was
taken at the quotes because MLM is more likely to be the
opportunity for its owner rather then participants. But let
us look into it step-by-step.
One of the alluring prospects for any online newcomer is the
target of "being-your-own-boss". Internet is a virtual
economy, with virtual employers, employees, virtual
corporations, partnerships, and private businesses. MLM has
its own organization structure with respective bosses,
administration, clerks and so on. The shocking fact about it
is that the people are eager to change their 8-hour off-line
job to 12-hour on-line job for the same but virtual boss,
usually to be paid much less! But wait, that's not the end
of the story. MLM members, as we know, actually pay their
"bosses" for the "right" to work for them. Do you imagine
paying your "off-line" boss $20-70 monthly only for the
right to come to your office and work for him? Why not? If
you and your colleagues pay that money, your boss will be
twice more kind with you than any up-line MLM team leader.
Try :0) A very good question to ask in any business endeavor
is: What am I paying for?
Efforts to take, money to spend:
* You are not supposed to run and support a personal
web-site (page) promoting MLM, but these chances of success,
in that case, are greatly decreased.
* Recruiting people is crucial and it forms the main
business task you should fulfill. In other words you have to
sell "virtual MLM success", what is much more harder than
selling any real services or products that have their
perceived value. Product sales are subsidiary in any MLM.
* Usually, your right to earn in MLM will include entry
and/or monthly fees. Plus buying their products is also,
quite often, a must for working and earning in any MLM.
Your earnings are divided between you and your up-line. The
more greedy mouth you have above, the less will rest for
* MLM participant is more likely to be an MLM employee, who
should keep on referring people to see any residual income
at least in 3 months, more often, a year. If the
participant enters and starts working on a second MLM
"opportunity" his or her work in the first MLM won't have
2. AFFILIATE PROGRAM opportunity.
Affiliate programs are the entry level of cooperation in
business. The highest (and the most profitable) level of
partnership between businesses is join ventures. Next step
is only to business acquisition or merger. Business
cooperation takes its roots from the times of primitive
communal society, when a hunter made a bargain with a
fisherman to provide him with a part of his pray for the
share of the fisherman's catch.
Now it is a worldwide practice to attract third party
sellers for the share of generated profit in order to extend
sales volume focusing on the new products development or
The affiliate seller in that "game" is also in funds. By
selling other people's product affiliate earns a commission
without hassle on producing, managing and servicing
Some features which were considered to be the benefits of
the MLM business like commissions on sales made by referred
members of the third level have been implemented in some
affiliate programs, creating so-called two- or three-tier
programs, but in contrast with MLM the business partner
isn't obliged to pay membership or any other fees.
Efforts to make, money to spend:
* You are not supposed to run and support a private web-site
(page) promoting third party product, but the chances of
success, in that case, are greatly decreased.
* Your earnings strictly depend on sales you and, sometimes,
your referred affiliate have made. The percentage is usually
not less then 5% and not more then 60% per sale. The more
retail price is, the less commission percentage you will
have. The most popular commission now is 20%-50% on info
* No need to pay entry or monthly fees. You as well as
affiliate program owner may make additional investments on
services or products, but they do not directly concern your
affiliate business cooperation.
* Any affiliate operates as an independent business entity
and has a database of potential customers, may result in
simultaneous marketing of as many affiliate products as
wanted, earning commissions on them all.
3. PRIVATE eBUSINESS.
As many times marketing experts have said, you will find no
"Guru", who build their internet empire by marketing
exclusively other people's products or participating (not
owning) in a MLM. 99,9% of them have their own products or
services to sell. Only having 100% of private rights could
bring you 100% of profits on any effort you will make.
Especially when you're at the beginning of business highway.
Internet is a perfect workplace where your income exactly
equals to the work input you've made. You have full control
not only on product or service to sell, but something more
vital, credibility building and creating the community of
loyal customers. Once again, especially, when you are
setting up your first eBusiness.
Efforts to make, money to spend:
* You have to create (or order) business web-site (page) as
a representation, advertisement, selling and
customer-servicing platform of you business.
* Your earnings strictly depend on the sales you've made.
Any sales bring you 100% income. The setting up of affiliate
program, based on your offer, could also increase your
market and profit exposure allowing you to create indirect
* Any dime you will spend building your own empire is an
investment in yourself and your business. It means that for
any monetary unit you will get a service or product, which
brings the actual value for you and your business. Unlike
consumer spending, any investment is intended to earn you
the interest with time.
* Private business operates as an independent business
entity. Automation of business processes could make your
hands free for creating second, third etc. business entities
or divisions. The more products you sell the more residual
income you will have.
NEWCOMER eBUSINESS PROSPECT
Without any doubt private business beats any other
opportunity on the first step of wealth building on the net.
The most reasonable steps should be:
* Setting up private venture or partnership to double the
efforts as well as profits. If your share in partnership
structure is 50%, you may probably earn initial 100% on your
work as the income of your business is also supposed to
* Long-term online incorporation implies stages of
popularizing your product, trade mark, creating virtual
community of grateful customers, and spreading positive
* Establishing your own affiliate program to maximize market
exposure and profits.
* Joining third party affiliate programs that reflect your
best interest and promote their products to existent
customers for immediate results.
* Having residual cash flow you may consider joining MLM.
You have customers and business income to spend. But in that
stage more astute action to take is to organize your own MLM
venture based on products you sell. In that way you will not
get "hurt" by spending money on an up line and guarantee you
true MLM "success". What should be thought over here is the
possibility of hurting your clients what, to my mind, isn't
worth any MLM income you may have.
Accomplish these steps and you will guarantee financial
freedom for yourself, your closest relatives and children
for many years ahead. Start your own business by investing
necessary time and money in you and your business. If you
do, the life you are dreaming about will find you very soon.
Pavel Lenshin is a publisher of NET Business Magazine,
professional web-developer and CEO of:
- informational portal and provider of
discounted internet services for entrepreneurs, including
internet access, web-design and hosting;
- a must-have business library.
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