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Building Your Business with FREE Tutorials
By: Developer Shed
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    Building Your Business with FREE Tutorials
    by Terri Seymour

    copyright 2001 Terri Seymour

    If you have an online business, no matter what it
    pertains to, a great way to promote yourself and your
    business is by sharing your knowledge. One way of
    doing this is be preparing free tutorials for people
    to read and learn from. By doing this, people will
    come to think of you as an expert in your field.
    When they need advice, products or services, you will
    be the one they trust and believe.

    Divide your tutorial into four or five (or however many
    it takes) steps; then set them up at an autoresponder.
    If you sell home decorating items, you could set up a
    tutorial to paint a piece of furniture in this manner:

    Step 1 - Preparing the Piece
    Step 2 - Choosing the Right Paint
    Step 3 - Painting the Piece
    Step 4 - Maintenance

    After you divide these into steps, set it up at the
    autoresponder for the each step to be sent out two or
    three days apart. This works better than one complete
    mailing because it keeps your name and business in the
    mind of the prospective customer longer and he will be
    more likely to buy your products.

    Free Autoresponders:

    Have a look at these and decide which you prefer. If
    you don't like any of these, there are plenty more.

    When you set up your tutorials at the autoresponder,
    don't forget to put a couple points of interest about
    your site/business. You also want to make sure you
    have a little thank you note preceding the tutorial.
    Introduce yourself, say thank you and encourage the
    prospect to ask questions or visit your site for more
    information. This will help to build a relationship
    with the customer and to build your reputation also.

    After everything is set-up, the next step is promoting
    your tutorials. This you would do in the same way as
    promoting other things.

    Email Signature:

    FREE 4-day tutorial on painting furniture!

    Announce it on message boards & discussion lists
    (if allowed) Make sure you read all rules before
    posting. If you cannot post it, then add it to
    your signature.

    Announce it in your ezine and on your homepage.

    Post it on the appropriate announcement lists.

    Add it to your ad swaps and free classifieds.

    Put it on your business cards.

    Add it to your resource box, if you write articles.

    Post it to newsgroups.

    Use your imagination and see how many different ways
    you can come up with to get the word out about your
    tutorials. These tutorials will go a long way in
    building your reputation, your business and you!

    Terri Seymour owns and operates
    Learn to publish and promote your own ezine.
    Complete list of her articles for reprint please email:
    Earn 50% with the MOE Affiliate Program


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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