Building An Audience For Your Internet Marketing Business
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I’m willing to bet many of the things you have purchased or signed-up for are products and services that have been endorsed by people you know, admire, and trust.And a majority of these endorsements have probably come through email communication.
But you don’t follow the recommendations of just anyone who sends you an email, do you? Of course you don’t.
You are probably in the habit of deleting several emails each day from people you have never met who want to sell you prescription drugs, discount software, and search engine submission services. But there are other emails you look forward to getting, and probably open as soon as you see them in your inbox.
Perhaps there are a couple of weekly newsletters you really enjoy. And maybe you are subscribed to a special announcement list that always delivers very exciting information.
You may respect the person who sends these emails because of their achievements as a marketer. Or it could be that you just plain like their personality and get a kick out of their writing style.
Either way, you are quite likely to at least have a look at something recommended in an email from someone whose work you appreciate. What’s more, if it’s something that peaks your interest, the endorsement from an individual you have grown to like and trust is often enough to encourage you to go ahead and buy.
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