Build Confidence Online
by Kevin Nunley
One of the most important factors in doing business online
is to get customers to trust you. Studies show that most
North Americans are still very shy about placing an order
online. Do everything you can to set their fears at ease.
Put your photo (or a photo of your building, employees,
even your computer) on your opening page. This helps
people feel like they know you.
Include your name and contact info on every page. Many
won't order from a site that doesn't list a telephone
number or physical address.
Use plenty of testimonials from satisfied customers.
You'll find sales jump when you put a testimonial on your
order page to reassure buyers just before they finalize
Kevin Nunley provides marketing advice and copy writing for businesses and organizations. Read all his money-saving marketing tips at http://DrNunley.com/.
Reach him at firstname.lastname@example.org or (801)253-4536.
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