Bringing traffic to your website
by Cathy Goodwin
Q. How do I link a website so that people are led to it without me having to do too much marketing outside the web?
A. Once you've got a website up and running, you'll have no trouble exchanging links! In fact, you have to be selective: Do you want to link to a casino or a porn site?
I've identified three ingredients to building traffic -- but you can't just add water and stir. You have to learn how to vary the mix for your own product and market.
#1: Choose keywords that your target market uses to find your website. You may vary keywords from one page to another.
#2: Submit your site to search engines. I use http://www.movinglady.com/netlinks.html#freesearch
#3: Articles will bring traffic to your site, but you have to send out five to ten articles a week, target them to your market, and be consistent.
I am horrified when people tell me they spent a whole weekend or even a week writing one article! You should be able to write your article in an HOUR or less! And if you're going to use articles for self-promotion, you'll have to.
You will never stop marketing completely, but you can do all your marketing on the web.
Cathy Goodwin, Ph.D. is an author, editor, writing coach and
speaker. She helps her clients spin words into gold.
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