Beginner`s Guide to Building an Effective Opt-in List - Maintain Trust
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Once you get your website up and running, you'll see that there are a number of ways that you can easily take advantage of your customer. There are very serious ways, such as using their credit card information, and there are more subtle ways, such as selling their e-mail address. You must always, always respect your clients and never do anything that will cause them to distrust you.
A simple way to gain the trust of a customer and ensure to them that you're not trying to spam them with your autoresponder is by providing them with the choice, or option, to unsubscribe from your opt-in list. Providing this option to your customers may cause you to lose some business, but it will send the message to all of your clients that you are not trying to trap them.
It's very important to keep a clean opt-in list and make sure that each e-mail that your autoresponder sends out gives detailed information as to how the customer can "unsubscribe" from your e-mail -- or autoresponder's -- service. Letting your customers know that they can unsubscribe whenever they want is very refreshing, as many people have been forced to abandon long-standing e-mail addresses because of the amount of spam they receive from autoresponders that do not allow users to unsubscribe.
As mentioned previously, opt-in lists, or "customer lists" as they're also known, are quite easy to come across and purchase online. Never, ever sell someone your opt-in list. Many email providers are becoming very vigilant, and if they suspect you are spamming, your opt-in list may get stopped altogether. Also, the average Internet user is savvy when it comes to getting rid of online nuisances; if they are repeatedly getting spammed, they will delete themselves from your opt-in list and you will lose many of your customers. A trustworthy, private opt-in list will earn your site a good reputation and drive more traffic to it.
Times are tough for everyone and new businesses, especially those operating solely online, need to utilize every tool possible to ensure that they succeed at their new endeavor. Creating an opt-in list will not only make advertising and retaining clients easier and more efficient, but it's also an integral part of running an online business.
Familiarizing yourself with your opt-in list and how it works is also a way of familiarizing yourself with your clients. The more you know about them, the better you can market your goods and services. The goal, obviously, is making money. An opt-in list gives your business a better chance at getting more website hits, a better Google ranking, and yes, it can even make it more lucrative. The more people coming to your site, the more potential there is for sales from new and old customers alike. Never misuse your client's personal information and before you know it, your business will be booming.
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