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Beginner`s Guide to Building an Effective Opt-in List
By: Joe Eitel
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  • Beginner`s Guide to Building an Effective Opt-in List
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    Beginner`s Guide to Building an Effective Opt-in List

    (Page 1 of 3 )

    An effective opt-in list is vital to the success of an online business. Yet many business owners go about building this list the wrong way, often alienating potential customers in the process. Keep reading to learn how to avoid making those kinds of mistakes and build a list that will help your online business grow.

    It's an unfortunate fact, but new business owners are apt to make more than a couple of crucial mistakes when it comes to trying to get their fledgling business off the ground. Whether they're attempting to run their first store or working with their very first clients, mistakes are bound to be made.

    This is also especially true for those attempting to run their first successful Internet-based business -- and rightfully so. Sure, there are handbooks that help with this kind of thing, but no one can provide a set of rules perfectly tailored to the specific needs of your business. Currently, there are so many ways to make money online that trying to find the best system that works for you while also bringing in clients can prove to be more than a little overwhelming. That being said, there are some general things that every online business should do in order to retain the most clients and market their goods and services.

    Say hello to the opt-in list. Whenever selling products online, the most important, crucial aspect of the sale -- from your business's perspective -- is getting your customer's name and conjoining it with their personal e-mail address. Those who maintain successful Internet businesses are those who have built a large opt-in list. They have cultivated and nurtured the clients on the list, which has enabled them to follow up with their clientele at any time with a new product or opportunity. Whether you're promoting affiliate programs or selling goods and services, you must build an opt-in list and follow up with potential customers.

    For example, let's say a new customer visits your website and downloads one of the many e-books you have available. Before you allow customers to download or purchase anything from your website, they must register with your site and provide you with their name and e-mail address.

    Allowing them to first to download the book and then have the option of providing their information to you should not be a choice, ever. The likelihood of someone getting what they want from your website and then sticking around to give you what you want afterward is highly unlikely.

    It's like asking someone at the grocery store to take all of the groceries they want and then come back and pay when it's "convenient" for them. It should come as no surprise that they will be very busy in the coming months (or years ... or decades) and that "convenient" time will never come. Don't throw away money or the possibility of potential clients; create an opt-in list. How does one do that? Let's find out.

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