Website Marketing

  Homes arrow Website Marketing arrow Page 2 - Bashing the Competition: Marketing Strategy, ...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Bashing the Competition: Marketing Strategy, or Major Mistake?
By: KC Morgan
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3

    Table of Contents:
  • Bashing the Competition: Marketing Strategy, or Major Mistake?
  • Competition-Targeted Advertising
  • Marketing Against the Competition: Pros
  • Marketing Against the Competition: Cons

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Bashing the Competition: Marketing Strategy, or Major Mistake? - Competition-Targeted Advertising

    (Page 2 of 4 )

    The Verizon/AT&T dispute is only one example of competition-targeted advertising, and it's probably not even the best possible example of this type of promotion. By not only putting a name but a brand name on the competition, companies might compel their consumers directly: do not buy this product, buy ours.

    It's a clear-cut, very straightforward message -- and often, these types of straightforward tactics succeed in advertising of all types.

    In fact, competition-based advertising has become such a marketing mainstay that most people never even give it a second thought. Beverage companies, wireless networks, brands of jeans - every company has at least one major competitor that they'd like to beat out in sales.

    Not every company launches huge promotional campaigns that directly compare their products with the competition, but using such methods has proven to be very successful for some business in the past. It is certainly a popular advertising method, and that makes it worth looking at more closely.

    After all, don't politicians do the same sort of thing to market themselves all the time? By putting a clear face on the enemy, these types of advertising campaigns actually make it personal.

    If you buy Miller, you're against Budweiser. If you choose antacid A, you're a bad consumer who should have purchased the B brand instead. They turn promotions into a personal thing in order to hit the competition where it hurts: sales figures.

    More Website Marketing Articles
    More By KC Morgan



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap