Website Marketing

  Homes arrow Website Marketing arrow Bashing the Competition: Marketing Strategy, ...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Bashing the Competition: Marketing Strategy, or Major Mistake?
By: KC Morgan
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3

    Table of Contents:
  • Bashing the Competition: Marketing Strategy, or Major Mistake?
  • Competition-Targeted Advertising
  • Marketing Against the Competition: Pros
  • Marketing Against the Competition: Cons

  • Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Bashing the Competition: Marketing Strategy, or Major Mistake?

    (Page 1 of 4 )

    In more genteel days, firms used to say that their products or services were better than "brand X." Now nobody is shy about naming names, as the Mac vs. PC and today's Verizon vs. AT&T ads make abundantly clear. The big companies do it. Should you?

    If you've watched any TV or listened to the radio lately, it's likely you've heard commercials for Verizon Wireless. This major mobile carrier earned $49.3 billion USD in revenue in 2008 (Verizon Factsheet, 2009) and has more than 89 million customers, more than any other wireless company currently in operation.

    Verizon boasts that it has the most reliable 3-G broadband network, claiming to cover 284 million individuals. But Verizon, by far, isn't the only wireless company out there...and maybe that's why they've started directly attacking competitor AT&T.

    Is bashing the competition a viable marketing strategy for success, or a major no-no in the world of advertising? Is it a method that could work for you...or a tactic you should studiously avoid?

    Verizon vs. AT&T

    Everyone has seen the ads by now. In the campaign Verizon is using against AT&T to promote their services, the company shows two side-by-side maps. One shows the coverage offered by Verizon's 3G network; the other, AT&T's. The campaign largely revolves around Verizon's Droid phone.

    To defend against the comparison advertising, AT&T filed a lawsuit against Verizon Wireless, which they lost. AT&T concedes that the maps are an accurate depiction of 3G coverage, but claims they're misleading in that customers might think Verizon has broader wireless coverage overall, including 2.5G networks along with 3G. According to the results of the suit, however, Verizon Wireless has every single right to run the ads, legally.

    More Website Marketing Articles
    More By KC Morgan



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2019 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap