Auto Submit Programs, Useful or Useless
by Leon Brickey
Website promotion is a very modern, rapidly changing
science. Lots of ideas and theories, but very little
proven "nuts and bolts" information available. The
fact is that there are some strategies that work
and many that DO NOT work. You have to do a
combination of things CONSISTENTLY and at the
same time be prepared to make changes at the
snap of a finger.
What I would like to do with this article is address
website submission in a fairly non-technical,
generalized manner and key in on how and why to use
auto-submit software. We will not address website
design, meta-tags or a specific search engine. This
is what to do when your site is ready to start
Here are what most consider the top search engines:
1) Alta Vista http://www.altavista.com/
2) AOL Netfind http://firstname.lastname@example.org/
3) Excite http://www.excite.com/
4) HoBot http://hotbot.lycos.com/
5) Infoseek http://infoseek.go.com/
6) Lycos http://www.lycos.com/
7) MSN http://home.microsoft.com/
8) Netscape http://www.netscape.com/
9) Open Directory Project http://www.dmoz.org/
10) Snap http://www.snap.com
11) Webcrawler http://www.webcrawler.com/
12) Yahoo http://www.yahoo.com/
These are a MUST!
ALWAYS submit to the top 12 search engines MANUALLY.
No matter what the software developer advertises or
tells you personally. This is not what the software
does best. All 12 major search engines can be
submitted to easily in about 30 minutes or less
After submitting to the top 12 search engines manually,
submit to the other thousand plus search engines,
directories, and FFAs using auto submission software.
The reason you DON'T want to submit to the top 12 with
the auto-submit software is that quite often the
submissions simply don't go through; even if the
software tells you it was a successful submission.
By far MOST of your traffic obtained through
website submissions will come from the top 12 search
engines so you want to know for sure that these get
your website indexed and listed. Trust me on this
one. This is one of your VERY BEST forms of free
advertising so use it to maximum potential.
Reasons you DO want to submit with auto-submit
software everywhere else possible:
a) Time. Auto-submit programs can effectively submit
as many web pages as you need submitted to over 1000+
search engines, directories, and FFAs in about
20 minutes or less per page. It could take you
well over 48 hours to do just one page manually.
b) With some of the major search engines a higher
relevance is placed on your website the more
websites that link to your website. This is
something the auto-submit programs do VERY well.
You just can't tell where your traffic and sales
may come from. True, the main search engines
can give you more website traffic than 1000
smaller directories and FFAs. But that is not
to say that you won't get ANY traffic from the
smaller directories and FFAs.
In my opinion these sites are NOT worth submitting
to manually if for no other reason than the time required,
but ARE worth submitting to with a good auto-submit
You never know who may happen to see your link on
the FFA sites. If you are targetting "newbies" to
internet marketing you are definitely in one of
the best places to find them. Do keep this in
mind when thinking about FFAs.
Your link will only be highly visible on the FFA page
for a matter of a few hours at most if the site accepts
auto-submissions from the popular software
programs. In addition to that, the only people who
will see your listing are the folks who visit the
FFA site manually.
How often do I resubmit Leon?
This question usually prompts a two part answer.
a) the frequency folks tell you they resubmit.
b) the frequency folks REALLY resubmit their pages.
Here is my schedule:
Top 12 search engines - monthly
Smaller engines and directories - twice monthly
FFAs - Every one to three days. (Your link more than
likely fell off the board less than 24 hours after
All the auto-submit programs I'm familiar with allow
you to choose which sites you submit to, if you wish.
When surfing the net you will see sites that offer free
FFA submissions to draw visitors to their sites.
Usually you just click a link and you are taken to a page to
submit you information. Often these websites submit to
different databases and you will get linked on different
sites; making the number of sites you are linked to in the
Always bookmark these and go back regularly to resubmit.
Even if the offer is only temporary use it as long as you can.
And remember, DO NOT submit to the top 12 search
engines with the software.
Bottom line - The FFA pages will not be a big
traffic referral source for you in themselves but
you will get SOME traffic from them. In addition to
the small stream of traffic you can get from FFAs;
your links to them will show up in the searches
involving your website on the MAJOR SEARCH ENGINES.
As I said earlier these small search engines,
directories, and FFAs will ad relevancy to your
website listing in some of the major search engines
thereby leading to a much LARGER stream of traffic
to your website.
So keep submitting those links! CONSISTENTLY!
Just don't count on links alone!
As for the major search engines - They can turn
your struggling business into an EMPIRE if you
can develop some expertise and consistently
maintain good rankings!
Best of luck!
Leon Brickey is webmaster/owner of Appalachian Online Marketing
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