Are You Driving Your Marketing Like a Stuntman or a Reckless Driver?
by Dan Hamilton
Ideally, you should drive your marketing like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all the different parameters involved and all the possible scenarios with their associated level of risk.
Depending on whether the probabilities of success appear to be high or low, the stunt will be marked as feasible or not feasible -- nobody wants to risk loosing their life stupidly.
Once the stunt has been retained as feasible, the execution will be rehearsed many times. First on paper, then mentally. Over and over, the stuntman will go through the whole event and When he feels ready, he will execute the stunt in front of an audience of astonished people.
What appears to be very daring or was even known as impossible to do, has been executed perfectly.
On Thursday May 20, 1999 Robbie Knievel completed such a stunt: a 231 ft leap over a section of the Grand Canyon. It was certainly one of the most daring stunt. All parameters must have been studied and evaluated with
the highest precision: location, speed, angle, wind, etc... Success was no coincidence.
Let's not forget such a daring stunt is the result of several weeks, if not months of careful evaluations, precise simulations, and a meticulous preparation based on wise decisions -- somebody's life is on the line after all. What a good example of successful risk-management that is!
It is pretty much the same if you want to run successful marketing campaigns: you need to plan thoroughly, to evaluate carefully. Weeks or months of preparation are likely to be needed in order to be successful.
How is your driving, marketingwise? Do you step on the gas pedal as soon
as you get in your marketing vehicle without planning thoroughly? How
well do you know your vehicle and all the different options? How well do you know the terrain? How precisely have you studied all the different
parameters? How well do you know the scope of your campaign? Do you have what it takes to run a successful marketing campaign?
How well and accurately you can answer these questions will determine your level of success. There are many more questions you should ask
yourself before putting your hands on the stirrer and start up the engine.
So everything is checked and you are on a full tank and are absolutely
confident you will be able to drive your marketing on the road leading to
success. You think you are ready. Finally, it is reality-check time on
the marketing battlefield!
But before long, it turns out the road is bumpier than you thought, you
see other competitors passing you by and leaving you in the dust. Their
marketing vehicles is way more powerful and these guys know how to drive
way better than you do. They drive effectively, efficiently, based on
their experience of the road and the many challenges they already have
overcome many times.
Your vehicle is puffing, comes to a stop. Out of gas. Out of marketing
ammunitions, that is. You are stranded in the middle of nowhere. It was
supposed to be the ride of your life and you are busted. You think of the
term "learning curve" and say: "Ok, what I need to learn I will learn by
doing so the more I drive, the better off I will be..." Only true if you
are on an unlimited budget -- but who is?
So you're gonna have to take some driving lessons and presto! Don't even
think of getting back on the road before improving your driving or you
will be toasted pulp for good next time!
Have your vehicle marketing checked by an expert for any missing parts
and do learn how to drive that thing! Only there are many instructors
that have absolutely no clues whatsoever on how to drive a successful marketing campaign and yet that's another challenge.
If you are tired of visiting smash-repair shops and instead want to
learn how to drive your marketing precisely and efficiently to produce
outrageous results, why not listen to the most respected marketing
instructor in the field: Jay Conrad Levinson -- if you are willing to
listen, he is willing to show you how to improve your driving and help
you jump over the last remaining difficulties like Robbie Knievel over
the Grand Canyon!
I invite you to learn the latest Guerrilla Marketing Strategies from Jay
All the best,
Dan Hamilton is a Certified Guerrilla Marketer
( http://tinyurl.com/2mgz3/certif.htm )
Proudly Affiliated with Jay Conrad Levinson's
Guerrilla Marketing Association
© 2004 by Dan Hamilton - All rights reserved
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