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Ancient Marketing Lessons:
By: Developer Shed
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    Ancient Marketing Lessons:
    by Peter Andersen

    The way of the Samurai is in desperateness... if one uses discrimination, one
    will fall behind. One needs neither loyalty nor devotion, but simply to become
    desperate in the Way. Loyalty and devotion are of themselves within desperation.
    - Miyamoto Musashi


    Commercial organizations, as with all living entities, are motivated by their
    survival instincts. One process organizations use to ensure survival is to capture
    market share. Doing so will significantly enhance its probability of success in its
    Darwinian quest for market dominance. In this pursuit, the top method used by
    professional marketers is to first identify, then achieve, optimal positioning within
    the marketplace.

    Over two thousand years ago, the great strategist Sun Tzu, pontificated that
    the ground (i.e., positioning) was a key element of competition/conflict. Where
    the victor, among other factors, was determined primarily by who held the "high-ground."
    Sun Tzu suggested that it is best to first identify and acquire the optimal ground,
    then hold this position and persuade the opposition to come to you. This strategy
    offers many benefits. First, a focused-impact can be harnessed by channeling the
    energy saved by maintaining ground, second, it affords one the competitive
    knowledge and insights from their own positioning.

    Professional marketers acknowledge the importance of this marketing strategy
    by first researching the marketplace to identify, then achieve, optimal positioning.
    This marketing method significantly optimizes an organizationís marketing
    communications while conserving limited energies and resources. For more
    information on identifying your organizationís optimal positioning log onto today.


    Optimal Positioning Bonus: Auto-racing's pre-qualifying runs are used to
    determine a driver's ranking/placement prior to the actual race. The best qualifying
    times receive the best positions near the front of the track. The #1 qualifying time
    receives the coveted pole position. Being at the top of the line-up provides obvious
    strategic & tactical advantage. Ensure your organization benefits from this closely
    guarded marketing principle.


    Article: Optimal Positioning Theory (c) 2003

    Focused Impact Media Group specializes in integrated marketing
    communications. We are skilled at optimizing results by coordinating
    multiple communication channels into a highly focused-impact that
    enhances brand identity, positioning and market awareness. For more
    information and to receive our popular monthly newsletter visit
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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