An Overview of Contextual Advertising in Internet Marketing - This type of...
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This type of advertising really reached the big time when internet heavyweight Google created its Google AdSense contextual marketing service. Google AdSense utilizes Google's highly advanced search engine technology to serve up advertisements that take into account not only the content of the web page but information such as the user's location. For example, a web browser from Germany might see advertisements in German touting German products, whereas an American user will see ads in English that are directed at an American public. In fact, Google's advertising program can even regionalize down to the city that the user is in. Never before has internet marketing been able to achieve this level of directness and consumer focus.
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