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WEBSITE MARKETING

An Overview of Contextual Advertising in Internet Marketing
By: Dustin Cannon
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    2007-04-27

    Table of Contents:
  • An Overview of Contextual Advertising in Internet Marketing
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    An Overview of Contextual Advertising in Internet Marketing


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    Contextual advertising is an online marketing method that generates and displays advertisements based on the content of a web page or the keywords typed into a search engine text box.It has garnered a great deal of marketing attention lately since it is one of the most targeted forms of advertising possible. By limiting advertisements that are displayed only to those related to the web site topic or search engine query, this ensures that the advertisements that are displayed are likely to be of interest to the web surfer who is exposed to them.

    Contextual advertising is a good option for both merchants and web masters. Merchants like it because they get a greater return on their marketing investment since the ad is only seen by people who are likely to be interested in their product and therefore more likely to actually make a purchase. Web masters enjoy this type of advertising because it allows them to earn income on each and every web site that they maintain. Many websites that contain contextual advertising are hobbyist web sites that were not created for commercial reasons. Hosting contextual ads allows the web master to recoup his or her expenses and perhaps even make a profit from the web site. It also allows web masters to migrate from subscription based sites to free web sites.

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