Adsense Tips: 10 Ways to Improve Click Through Rates - Disguise Your Ads...
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7.) Disguise Your Ads
Now this doesn't mean that you should try to remove or hide the "Ads by Google" logo. What this means is that you should place your ad unit within your content. The square ads work best for this. Put the ads directly above your content and try to format your content to resemble the ads as closely as possible. You should not try to substitute ads for content, because a it's a really dumb thing to do. You need a decent amount of content and ads are no substitute. Your visitors aren't stupid and if they realize that you are trying to substitute ads for content they will leave and not come back.
8.) Link Unit at the Top of Your Site-Map
For some sites its a good idea to place a link unit at the top of your site-map. Like all ad units you want the to resemble your content as much as possible. Remember, don't format your ads to resemble your site, format your site to resemble your ads.
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