Adsense Tips: 10 Ways to Improve Click Through Rates - Remove Visual Borders...
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3.) Remove Visual Borders
You should make your ad background color, and border color the same as the background color for your content. There should be no lines, borders, or change of color between the background of your ads and the background of your content. That just screams "THESE ARE ADS, DON'T BOTHER LOOKING HERE!" Sure, when your visitors read them they will know they are ads, but at least they will be reading them and more likely to find one of interest.
Now that we've covered type and setup of your ads lets move on to placement. Remember with Adsense you only get 3 ad units per page, so use them wisely.
4.) Frame Your Content
What this means is that you should use your ads as a border for your content. Use a leaderboard for the top and a wide skyscraper for the side. That way anytime a visitor goes to read your content they will have to look over your ads. When it comes to ads bigger is better, always pick the wide skyscraper and the longest leader board over more compact units. You should only use two ad units to frame your content because with Adsense you are only allowed three ad units on each page and your third ad unit can be better spent.
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