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WEBSITE MARKETING

Achieving financial freedom with Network Marketing on The Internet - Part 8 - Time to create - Creat
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    2004-05-15

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    Achieving financial freedom with Network Marketing on The Internet - Part 8 - Time to create - Create your home page

    by Tasos Vasilopoulos

    Introduction
    This article makes part of a series of 20 articles.  The subject of this series is the creation and promotion of awebsite as a cost-effective method to establish a profitable home based businesson the Internet.
    In my previous article, “Achieving financialfreedom with Network Marketing on The Internet – Part 7 - Design the layout ofyour web pages”, I have pointed out what to take in consideration whendesigning the layout of your webpages.
    In this article I will teach you how to create yourhome page properly.

    Developing your skills on computer handling andInternet usage

    To create your personal website and publish it onthe Internet you need to have basic knowledge of computers and Internet. Thisknowledge is divided into several parts, listed below:

    1. Basic knowledge of your computer

    1.1. What is the “hard disk” of your computer

    1.2. What is a “folder”? How can you create, rename, copy, move or delete a folder? How can you examine the contents of a folder? How can you send a folder by email through the Internet to another person? How can you zip a folder?

    1.3. What is a “file”? How you can rename, copy, move, or delete a file. How you can open a file? How can you edit a file? How can you send a file by email through the Internet to another person? How can you zip a file? What are the basic types of files? How can we distinguish them?

    1.4. What is an “antivirus” program? Why do you have to use one?

    1.5. What is a “backup copy” of your data that are stored in our computer? How can you make one?

    1.6. What is a “word-processing” program?

    1.7. What is an “image editing” program?

    2. Basic knowledge of the Internet

    2.1. What is an “email client” program? What is an email account? How can I create one? How can you receive emails in your computer? How can you send emails, answer emails, forward emails, store emails, move emails, remove emails?

    2.2. What is a “domain name”

    2.3. What is a “URL”

    2.4. What is a “browser”? What is a URL? What is an IP address? How can you visit a web page? How can you copy a web page from the Internet to your hard disk? How can you copy a picture from a web page on the Internet to your hard disk? How can you keep track of web pages that you want to visit again?

    2.5. What is “HTML”? How can you create a web page? What is a “HTML editor”?

    2.6. What is a “website”? How can you create a website?

    What do you need to get your website published onthe Internet?

    What is “FTP”?

    How can you transfer pages from your computer tothe Internet and vice versa?

    Detailed answers to all these questions reside in Appendices A and B of my ebookathttp://www.netincome.gr/nm-ebook/ebook.htm.Or you can search for these terms on the Internet.

     

    Time to create – Createyour home page

    The content – The menu - The optimizationprocedure

    1. The content
    You have 20 seconds to attract the attention of your visitor. So you need:

    - A home page small in the size, so that it will download fast in your visitor’s computer

    - A title that will present the theme of your website with the proper words

    - A subtitle that will invite him to read more.

    These elements must describe exactly what he is looking for.

    The first impression counts most in order to keep the visitor and create the right atmosphere.

    Now comes the second phase. You have to stimulate his interest. What is in your website for him? How can the “product” that you offer be of benefit to him?

    Here you must present your offer in two paragraphs. This is what I am offering to you and this will be your return, in case you decide to acquire my “product”.

    And then you will pass to the third phase. You must create the desire to your visitor to acquire your “product” in order to receive the returns you have mentioned.

    Finally, you must lead him to act. You have to put in front of his face your offer and invite him to make the call.

    Attract, interest, desire, act – The AIDA formula, you may have heard about in the Internet Marketing and not only.

    If one out of ten of your visitors decide to join your affiliate program and become your co-worker, then you must be satisfied of your web page.

    See an example in my home page at www.free-work-at-home-job.com

    There are some words that have a special effect tothe readers. I suggest you use them in your phrases. Study them at the end ofthis section, right below.

    2. The menu

    The navigation bar must contain links to the mostimportant pages in your website. Must exist in every page. Must be placed in thesame position in every page. Must be the same in every page. Initially your menuwill contain the link to the home page, the link to the page that describes thelink exchange procedure and links to the pages that contain the links. In time,as you will be more familiar to the creation of web pages, you may decide toimprove your website by adding pages with useful content for your visitors, liketools, resources and reports. In fact you will have to do that. It is not anoption. We will analyze this step in the creation of your website soon.

    3. The web page optimization procedure

    After inserting the content and the menu andformatting the layout of your web pages comes the task of optimization.
    Every page must be optimized for a certain keyword
    , which must be the maintheme of the website or a similar one.

    The rules of optimization to be presented andanalyzed in this section must be effectuated in the home page in any case. Thisis obligatory.

    The first element to be optimized is themetatags in the “header” section of each web page. There are threemetatags that affect the relevance of a web page to its theme:

    - The “title”metatag

    - The “description”metatag

    - The “keywords”metatag

    We have talked about the content of these threemetatags previously in article “Part 2 – Search Engines Explained”.

    I will repeat here the requirements about them:

    - The title musthave 15 or fewer words. It must contain the keyword of the web page two times.

    - Thedescription must have 25 or fewer words. It must contain the keyword at leastone time.

    - The keywordsmust have 1000 characters at the most. It must not contain any keyword more than6 times.

    Remember that the title and the description is whatsomeone sees from your website in the listing of a search engine, when he/sheconducts a search. So, they must mean something and they must contain strongwords. Also they must have to do with the content of your website.

    The second element to be optimized is the keyworddensity of the web page.

    High search engine ranking requires your pages tomaintain optimum keyword density. Keyword density is the ratio of a keyword tothe total words on a page. Keyword density is a critical aspect of search engineoptimization. To rank highly, your keyword density must not be too high or toolow. A density of 1% to 7% is generally considered good.

    The keyword must appear in the title and in thesubtitle.

    The keyword must appear in every sentence of thefirst two paragraphs.

    The keyword must appear in the links that reside inthe content of the web page and in the menu. I suggest that you visit http://www.keyworddensity.com/to get more information and check your pages regarding their keyword density.

    The third element to be optimized is the wordproximity of keyword’s words. Word proximity is the distance between thewords of the keyword. For example, if you keyword is “earn money online”,then obviously it is better having as the “title” metatag of the page thephrase: “Earn Money Online – Take advantage of this opportunity and earnmoney online!”, than having the phrase: “Earn Money Online - Discover thebest way to earn money while working online!”. In the second occasion thekeyword does not appear two times in the title, since the words “earn”, “money”and “online” are not all together in the second appearance, as they are inthe first occasion. Try to improve the word proximity of the keyword in themetatags and in the text as much as you can, but do not make the page unreadablefrom a human for this reason.

    As Tasos always say: ”You give something to takesomething”. The better the word proximity in the page, the worst thereadability of it, or vice versa.

    The fourth element to be optimized is the “alt”metatag of the images in the page. Each image in an html page has a metatagcalled “alt”, from the word “alternative”. This tag serves as analternative way to say to the reader what this image is about, in case hisbrowser does not support images (it may be a text browser, like the firstbrowsers, 8-10 years ago). Or the visitor may decide to deactivate this optionin his browser (every browser gives you the option to not download the images ofa web page in order to decrease download times). Well, Search Engines take inconsideration this “alt” tag, which resides in the properties of an imageand can be accessed in every WYSIWYG html editor by right clicking on the image.The “alt” tag must be the keyword of the web page in every image of thispage.

    The fifth element to take in consideration is the locationof the appearances of the keyword in the web page. The higher it appears in theweb page, the better. This is the same with the rule: “try to include thekeyword in every sentence in the title, subtitle and the first two paragraphs ofthe text”.

    The sixth rule in the optimization of a web page isto format the keyword. It is better to make it just bold than have it written inother font, larger letters or italics. Search Engines takes in specialconsideration the words that are bolded, because the readers can see themeasily, so the Search Engines assume that these phrases have to do with the maintheme of the page. In this rule I must include another optimization tip that canhelp you get a better relevance without spoiling your page. You must formatyour title and subtitle as H1 (it comes from the word Heading 1). When thehtml language appeared some years ago, the letters in an html page could havesix fixed dimensions. You could select the dimension of the letters from sixstandard sizes, H1, H2, H3, H4, H5, H6, with the H1 being the bigger and H6 thesmaller size. As you may have understood the first pages had their titles insize H1, their subtitles in size H2, smaller titles as H3 and the text as H4 orH5 or H6. Search Engines take in special consideration text formatted as H1. Theproblem is that this size is very big and will spoil the appearance of your webpage. But it must be done. The solution is to format your title and subtitle asH1 text, then select them again and reformat them using any font and size ofletter you want. The html editor, apart from this second information, will alsokeep the information of the H1 formatting, but it won’t visualize it. Thisway, you will have a smaller and elegant title for your visitors and the H1title for the Search Engines! In case your html editor won’t do it, then youwill have to enter in the source of your page and do it manually.

    Here the rules of a good web page optimization end.

    There is another issue that we must discuss beforeleaving this section. It is the internal linking in your website. By theterm “internal linking” or “interlinking” I am referring to the links inthe pages of your website that link to the other pages of your website. Everypage in your website must link at least to the home page. When your website willstart growing as you will be adding pages with content for your visitors, therewill be occasions where you may change the menu that appear in a certain webpage. In every case you must have a link to your home page in the menu or inanother section of the page.

    And the most important piece of experience for theend of this section:

    NEVER TRY TO FOOL SEARCH ENGINES – NEVER TRY TOFOOL SEARCH ENGINES

    Many webmasters try to find ways to meliorate theimportance and the relevance of their websites using ambiguous methods, likehidden text, small text, page cloaking and other techniques. Search Engines arebecoming smarter and smarter. There are people behind their ranking algorithms.They want to give their visitors the best content. For this reason, theprogrammers who construct and maintain the programs that calculate theimportance and the relevance of each web page, include in them procedures tolocate and punish the pages that try to fool them and gain better positions intheir listings, not by offering good content and useful links, but by trying tomake them believe that they do it.

    So, prefer to take the long road that will safelylead you to your target. Create a nice website, promote it and in time startbuilding content for your visitors. Search Engines will appreciate your work andwill reward you with the right position in their listings for your keyword.

    --------------------------------

    Next article in the series “Achieving financialfreedom with Network Marketing on The Internet”:
    Part 9 - Create the pages that will contain the links

    --------------------------------

    About the author:
    Tasos Vasilopoulos is a successful Network Marketer on the Internet as GroupLeader of SFI Marketing Group. His main method to promote his home business onthe Internet is websites properly optimized to obtain a good rank in thelistings of the major Search Engines.
    Get his ebook with an in depth analysis of all the steps of his method and findmore resources on proper domain registration, effective website design andsearch engines optimization in his website at
    http://www.netincome.gr
    You are free to use this article as long as you do not make any changes in itscontent, you keep all the links in it active and you include the informationabove about the author as it is.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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