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A New Way Of Thinking For Email Marketers
By: Developer Shed
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    A New Way Of Thinking For Email Marketers
    by Ken Leonard Jr.

    Would you ever have imagined that the new spam laws around the
    world could actually be a good thing? Before you say that I'm
    crazy, think about the current situation for email marketers.
    Then let me tell you why this could be the best thing that's
    happened in a long time for your online home business.

    Even considering the financial hit that some email publishers
    will take to rebuild their lists after these laws take effect, if
    you position yourself the right way, you can still come out on
    top. It's called survival of the fittest, and it's all about
    being willing to change the way you do business online.

    You may be aware of the fact that it has been getting harder and
    harder for legitimate email marketers to do business. The ongoing
    fight with spam (and the anti-spam services) has been nothing but
    a headache for all involved. As an email publisher, one has to
    get their ezine or newsletter noticed in a sea of close to a
    million others. What was once the great new opportunity is now
    in need of major changes. So is the way you think about marketing
    your small business by email.

    Are you ready for this? It's time to do something that you hate,
    it's time to get out of your comfort zone.

    Many people have a hard time dealing with change. Any veteran of
    business and marketing knows that keeping up with change, and
    being able to stay one-step-ahead of it, is an important factor
    for any small business. You are soon going to see some online
    publishers abandon ship, after they can't get their readers to
    submit the proper signup info or to signup again. This situation
    will affect publishers that have had ISP problems (due to false
    spam complaints) even more. It will cost a lot of time and money
    to get their lists back to where they were before all of this
    came about. Some people are just not prepared (or willing) to
    make drastic changes to how they run their online home-based

    This is an opportunity for you. If you can change the way you
    think about email marketing, while operating within these new
    guidelines, you CAN find yourself at the top when the dust
    settles. That's right, YOU can be at the top, along with the
    handful of others that were also willing to do what it takes to
    keep their email marketing activities alive and growing.

    A smart man explained to me recently how important it is to
    approach marketing from a proactive, not a reactive position.
    Dealing with obstacles in a proactive manner will help prepare
    your business for the future. This means planning for and
    anticipating future problems directly related to your current
    problem. Reacting to a situation will put you in with the rest of
    the crowd that all did the same thing. But dealing with it by
    turning the situation to your advantage will ensure that you will
    be around for a long time.

    By the way, the smart man I mentioned is Paul Myers. It would be
    in your best interest to read more of what he has to say. Here's
    a list building case study he has just completed, after helping
    one of his online friends increase their subscriber conversion
    rate by an astonishing 1500%. It won't cost you a dime, either.
    One simple change can really make a big difference... )

    Soon you'll see that you will have less direct competition, and
    your way of dealing with all of this will leave you able to carry
    on your relationships with your email contacts with relative
    ease. All because you were willing to leave your comfort zone,
    and come up with your own ideas. Sure, notice what others are
    doing that are in your situation, then use that knowledge to come
    up with your own proactive, far-sighted solution to your problem.
    Where will this current problem lead to in the next year? How can
    I deal with this current situation, and come out on top in the
    long-term? Don't be afraid to be different. Thinking differently
    will enable you to do what others can't (or won't!).

    A great way to get the creative ideas flowing is to ask yourself
    one question each day. "What if...?" This question has taken man
    to the moon, cured horrible diseases, and will surely give you
    the ideas to deal with any problem, while others may see it as
    hopeless. Use this question to come up with your own email
    marketing strategy, and leave your competition behind. They will
    be wondering what happened. You won't be wondering. You'll know
    exactly what happened. You were willing to change, and the others
    were not.

    Resource Box:
    Ken Leonard Jr. publishes New Marketer Ezine weekly.
    Get the advice and direction you want, so you can
    make a living working from home. If you are serious,
    see what others are saying about New Marketer here:

    For more articles by this author, please visit:
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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