A Marketing Tip That Can Make a Fortune - What’s the best...
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What’s the best new big idea we can test? Other big new ideas we can test?
What do other successful marketers do in other businesses? Should we test these?
What does our prospect want most from our product or service?
What unspoken objection keeps him from buying? How can we correct this?
Is the main appeal the most effective appeal? What other appeals can we test?
How can we make a much better offer? What would attract many more new customers to try our business for the first time?
What works best for my competitors? How can I make that much better for my business?
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