A Guide To Website Promotion – Part Two - Publish an eNewsletter...
(Page 3 of 3 )
Publish an eNewsletter (“ezine”): this is a periodical electronic publication with useful information for your clients. You may include in the eNewsletter articles, press releases, news and special offers. But don’t forget to include a visible link to your website as well.
Send your clients special offers, discount coupons, product updates and so on. These should be personalized, clear and to the point. Once again: don’t spam.
There are email marketing companies that have developed lists of people who have agreed to receive commercial emails. You could use such a service, but if you do, make sure it’s not a type of “pay to read email” company. To pay for something like this will do you no good, as people who get paid to read emails don’t really care about your message, but just click on the links to get a commission per click.
Up to now you’ve learned the importance of search engine strategies, how to develop a solid linking strategy, how the traditional media tools boost site popularity and what email strategies work best to promote your website. In the third and last part of this short guide, we will show you how to use paid advertising effectively. We will also take a look at some miscellaneous website promotion tools.
About The Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
