A Guide To Website Promotion – Part Two - Print informational brochures...
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Print informational brochures and periodicals. For periodicals don’t just ramble about a topic: make them worth reading. Send them free to business partners, clients, journalists and research centers.
Develop a free service (related to your business field) to attract clients to your website: a free online insurance calculator, a free e-book, free software, etc.
4. Email Strategies
Emails are virtual corporate letters. Email can be used to send out answers to inquiries, news, offers, advice and much more. The first and most important rule when it comes to business email is: DON’T SPAM! The rest comes naturally.
No matter what business email you send out, always use a signature: your name, position, company address and phone numbers, website URL. Always include the http:// in front of your domain name, as many email software programs fail to convert simple www. into links.
Next: Publish an eNewsletter... >>
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