A Guide To Website Promotion – Part Two

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Now that you are familiar with the most important search engines and linking strategies, you should not ignore other promotion tools that will enhance your website promotion efforts.

3. Traditional Media Strategies

Website promotion should be a mix of online and offline strategies. Traditional media tools apply successfully to increase traffic and get more visitors.

Promote your website URL on business cards, stationery and company documents.

Don’t ignore the importance of the traditional media. Include your URL in any display in newspapers, magazines and so on. Many people do use the yellow and white pages to search for services. Make sure your company is listed and provide the URL along your listing as well.

Send your clients business greeting cards on proper occasions. These will act as reminders and help maintain good communication channels between you and your customers.

Use your local TV and Radio to promote your website. Advertisements on national TV are really expensive, but do use them if you have the money.

Next: Print informational brochures... >>
 

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