A Guide To Website Promotion – Part One - Write a logical...
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Write a logical description: when indexed, it appears under your hyperlinked title in the search engine results. It is the second element of identity on the search engines.
Use header tags H1, H2 etc. Include the targeted keywords in these tags. Headers and sub-headers are as important for the search engines as they are for your visitors. Headers help both search engines and visitors to determine page relevancy.
Place your keywords carefully in your text. Usually place the most important keyword phrases in the first paragraph of your text. No stuffing. Write the as they come naturally to express an idea. And remember that Google might penalize you if you have a keyword density higher than 1,5%.
Use keywords in your links. Once again: no stuffing. Just write a short description of the web page you are linking to. This description has to be related to the topic of the page. Don’t try to mislead the search engines and definitely don’t mislead your visitors!
Submit your website to minor search engines as well. You don’t need to submit your site to Google or Yahoo: they will come to you. But you do need to submit your website to other search engines such as Scrub the Web, Subjex, Alexa, Aeiwi, ExactSeek, mamma, Burf, Dogpile and so on. Some are free, some require a submission fee.
Next: It really depends... >>
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