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WEBSITE MARKETING

7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
By: Developer Shed
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    2003-10-17

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    7 Ways to Use AUDIO to Increase Your Web and E-mail Sales
    by Alexandria Brown

    Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

    Audio gives you a more personal connection with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust.

    So let's think about how you can build that instant rapport with your prospects.

    What Could YOU Do With Audio?

    There are unlimited possibilities of what can be done with audio on Web sites and in e-mail, but here are seven simple ideas to get you started.

    1. Greet Your Homepage Visitors. Welcome first-time visitors to your Web site with your own voice. It's a much warmer welcome than text alone.

    2. Create a Series of Audio Lessons. Audio learning is hot! Teach your audience via your voice instead of just words on the page. Think about developing a series of mini-audio lessons for your prospects.

    3. Share Your Interviews. If you don't have an interview clip already, ask a friend or colleague to conduct a short, dynamic interview with you via phone. Record it and post it at your Web site. Or, do a series of interviews with other experts in your field and post them at your site to be listened to.

    4. Samples of Teleseminars. Want more signups for your free and/or paid teleseminars? Then start recording them. Pull out the highlights and post free clips of them at your Web site.

    5. Pump Up Your Testimonials. You probably already have customer testimonials on your site. Now amplify their impact with audio. Have your customers record their testimonials in their own voices, and post them on your site along with their names and photos. (See great examples here: http://tinyurl.com/mvwr)

    6. Make Your E-mails and E-zines Talk. Liven up your e-mails by making them talk to your prospects, subscribers, and customers. The members on your lists will feel like you are right there with them. (And remember, it will be that personal connection that encourages people to hire you or buy your products.) Be the first in your industry to do this, and watch your numbers rise!

    7. Audio Postcards. Reach out to your best customers and prospects for holidays, birthdays, or other special occasions by sending them an e-mail "postcard" accompanied with a personally recorded message.

    Caution: Always Make Audio an OPTION

    Never set up your Web site or e-mail to begin playing audio automatically, without the visitor/reader requesting it. This scares the bejeezus out of people and makes them irritated with you. Instead, entice people to fetch the audio with a message like, "Click below to hear my 5 secrets to online sales!"

    So What's the EASIEST Way to Post Audio?

    In the past, adding audio to your site wasn't that easy. You had to either spend hours learning how to do it yourself, or pay someone else to record it and host it for you. That's why I was never interested in audio before. I may be the E-zine Queen, but no way am I a techie queen. In fact, my VCR still blinks "12:00 ... 12:00 ... 12:00."

    Here's the good news: There's a brand new program that makes recording and posting audio ridiculously easy. It's called Audio Generator and was created by Armand Morin, the same guy who created PopUp Generator and a slew of other innovative "Generator" products. I signed up immediately after he debuted this at the System 3 Seminar in Ohio a few weeks ago.

    Here's an example of how easy Audio Generator is: Say you want to add an audio greeting to your site this afternoon. Just call Audio Generator's toll-free hot line and record your message. Then, as soon as you hang up the phone, go log into their site. Ta da ... your message is ready and waiting, with a line of HTML code for you to copy and paste on your home page.

    That's it!

    Even better, you can do this an unlimited number of times and have unlimited clips on your site (or multiple sites). You can also upload digital audio files up to 30 minutes in length, which I'm going to do for samples of my teleclasses.

    Go here to get the full story, and see (and hear) The E-zine Queen's own audio testimonial at the Audio Generator site: http://tinyurl.com/mvwr

    Remember, It's That Personal Connection That Matters

    Take some time today to think about what YOU could do with audio at your site and in your e-mails to increase rapport with your visitors. Then choose at least one tactic to implement this month. It could be the best addition you've made to your online marketing efforts this year.

    About The Author:
    Alexandria Brown
    http://www.ezinequeen.com/
    Alexandria K. Brown, 'The E-zine Queen,' is author of the award-winning manual, 'Boost Business With Your Own E-zine' and the publisher of the e-zine, 'Publish for Profits.' To learn more about her book and FREE tips, teleclasses, and resources, visit http://www.EzineQueen.com.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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