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WEBSITE MARKETING

7 Steps To A Powerful, Useful Reciprocal Links Directory
By: Developer Shed
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    2004-03-16

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    7 Steps To A Powerful, Useful Reciprocal Links Directory
    by Charles Kangethe

    The Problem

    No matter how good your product or service is, if you are
    not receiving targeted visitors to your site or if your web
    site is not well ranked by the Search engines you will not
    sell much.

    A solid, reciprocal linking strategy, properly executed will
    deliver both targeted visitors and improve your web site
    rank for your chosen keywords and all for "no money down."

    Step #1 - Specific Keyword Search
    ---------------------------------

    It is important that your chosen keyword phrases are as
    specific as possible.

    Scott Buresh of http://www.mediumblue.com/ says this
    about keywords and using "geographic", "adjective"
    and "noun" modifiers to make them specific.

    "Modifiers are used for two main reasons: to increase the
    percentage of ideal prospects in the traffic the phrase
    attracts, and to find terms that are easier to target on
    search engines. Adding the right type of modifiers to your
    search engine key phrases will increase your chances of
    success."

    This step involves effort and a capacity to brainstorm
    because you need a minimum of 100 keyword phrases for good
    results. Good search engine optimisers build lists of 300
    specific or more keyword phrases.

    The following resources will be of use as you build your
    keyword phrase list

    * Overture Suggestion Tool -
    http://inventory.overture.com/d/searchinventory/suggestion/

    * Good Keywords by Softnik Technologies -
    http://www.goodkeywords.com

    * Use a search engine to research "Keyword Phrases" and
    learn more practical details on this critical task.

    Step #2 - Suitable Link Partners
    --------------------------------

    Your ideal link partners are web sites based on

    * High quality content - Ideally the material (articles,
    reviews, reports, e-books etc) should be original, fresh
    and informative to visitors.

    * Tight web site themes - The content addresses a specific
    business, product or service type.

    * Tight directory themes - A link to the link directory
    should be prominently shown on main pages and the
    directory must be tightly themed and not just a
    "link farm" of general, non-related web sites.

    * Complimentary themes - While you may not want direct
    competitors to feature in your directory, complimentary
    sites that fulfil the above features will provide great
    value to your visitors.

    Step # 3 - Find and Review Link Partners
    ----------------------------------------

    Now, find web sites who may be "good" link partners.

    Using a search engine or directory, go through each
    keyword phrase in your list and visit as many of the web
    sites that are returned as you can.

    Evaluate each site on the basis of the criteria set in
    step #2.

    Decide on the categories you want in your directory.

    For an Internet marketing business these would typically be
    "Affiliate Programs", "Business Promotion", "Income
    Opportunities" an so on.

    Qualifying web sites, may of course fall into more than one
    category depending on their business, product or service
    offerings.

    With this information you can now make another list of :

    * Qualifying web sites for inclusion.

    * Relevant e-mail address to which link requests must be
    addressed.

    * Web site URL and a short description of the web site and
    what it offers.

    * Make a note of "special" features on the web site which
    you can usefully put in your e-mail to *prove* you have
    actually visited the site. This goes a long way to
    countering SPAM problems.

    Step # 4 - Build Your Partner Link Directory.
    ---------------------------------------------

    Build your Partner Link's directory using a separate HTML
    page for each distinct category.

    Add the URL link and comment for each qualified site into
    the relevant category page(s).

    Make your directory pleasurable to visit, where visitors
    find information quickly and easily.

    Ensure ithe directory is easily found and reached from your
    main web pages.

    Step 5 - e-Mail The Webmaster
    -----------------------------

    Using the e-mail addresses, write to each Webmaster you
    have linked to.

    Tell them :

    * The URL address of the page where their link can be found

    * Your own web site link information (URL and descriptive
    comments)

    Finish by asking for a reciprocal link in their directory.

    Make the e-mail personal and you might like to use the
    *special* feature note you made to help your request
    achieve success.

    Step #6 - Maintain Your Directory
    ---------------------------------

    A partner directory is a work in constant progress.

    It must change quickly to reflect obsolete, dead, new,
    and modified links and web sites.

    This maintains it's usefulness to your visitors.

    Depending on size, verifying the links may be more than
    you can achieve easily by your own efforts. Offer prizes to
    visitors who find and inform you of links that are no
    longer useful.

    Maintenance also means giving added prominence to entries
    for other webmasters who respond to your mail and tell you
    that they have added your link and web site information to
    their own directories.

    You can add a small graphic next to each Partner link
    making it stand out from the other web sites that have not
    provided a reciprocal links.

    Remember your directory exists to provide useful content
    to your visitors. Do not immediately remove a non
    reciprocating web site, if it adds value to your visitors.

    Step #7 - Repeat
    ----------------

    Go through the six steps above regularly and over a period
    of 3 to 6 months you should notice a significant and
    sustained rise in targeted traffic from complimentary
    sites as well as a rise in search engine rankings for your
    specific keyword phrases.

    ------------------------------------------------------------
    Conclusion

    Building a useful, tightly themed, Partner Link directory
    is a "No cost" traffic and ranking builder.

    Will you devote 15 minutes to this today, and into the
    future ?

    ------------------------------------------------------------
    Charles Kangethe of http://www.simplyeasier.com is a leading
    new wave Netpreneur and a published author from England. The
    "Simply Easier" brand name is your guarantee of high value,
    quality Marketing Products, Services and Resources.
    -----------------------------------------------------------
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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