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WEBSITE MARKETING

7 Lean Marketing Laws For The Inspired Entrepreneur
By: Developer Shed
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    2004-09-17

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    7 Lean Marketing Laws For The Inspired Entrepreneur
    by Debbie Jenkins

    The following laws will provide guidance on how to act,
    think and work in a lean way. You can apply these laws to
    all areas of your life, work and business to get bigger
    results from the time you invest.

    1. Multiple Rewards
    Aim to be rewarded multiple times for a single effort. Money
    can be recovered but time cannot. Time gets spent. You can't
    put it in a bank and you can't earn more of it. Wherever
    possible, you should look for ways to get paid/rewarded
    multiple times for each hour you invest. You will never
    be truly independent if your income comes from your own
    time and labour so package your knowledge as a product.
    Once you have aproduct you can sell your packaged
    time again and again.

    2. Mistakes Are Gifts
    Mistakes are nothing more than "Learning Opportunities".
    The best way to learn more and grow more is to make more
    mistakes. Mistakes are unavoidable when you're learning so
    adopt a ready, fire, aim approach to decisions and learn as
    you take action. If it doesn't work you can easily make
    another
    decision to put things right again.

    3. Know When To Stop
    Be prepared to stop what you're doing. Take stock and try
    something different. Don't let pride, fear of ridicule or
    ego get in the way of good judgement. When a mission is
    over, learn from it and move on.

    4. Use Your Levers
    Do the little things that make the biggest difference.
    Aim for maximum impact with minimum effort. Focus will help
    but there are other forms of leverage too. Here are just
    two.

    OPT - Other People's Time. Don't be afraid to ask for help.
    You don't have to do it all yourself. Use your network. Ask
    and you shall receive. Give and you shall get.

    Recycle - Learn to recognise value in everything you do.
    Turn your ezine into a book and sell it. Write your words
    of wisdom down and share them.

    5. Don't Be Busy - Be Effective
    Don't waste your hours simply being "busy". Being busy does
    not cause you to be wealthy. So don't be busy - be
    effective.
    Remember the 80:20 rule. Typically 20 per cent of the things
    you do will be responsible for 80 per cent of the results
    you get. So focus on the 20 per cent that gets the result.

    6. Always Look For The Easy Route
    If there's an easy way to do something and a hard way - take
    the easy way first. I call this "inspired laziness"

    7. Measure Progress By What You Reap
    The only truth is the result. Doing lots of things is not
    the same as achieving lots of things. Measure progress by
    your outcomes not your inputs.

    =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
    4 Out Of 5 Small Businesses Go Bust
    Inside 5 Years! Finally - A Guaranteed
    Way To Make Sure You're Not One Of Them...
    http://www.leanmarketing.co.uk/toolbooks

    =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
    "Dangerous" Debbie Jenkins is a marketer, author and
    stand-up comedian who helps the owners of small expert
    businesses get more success by doing and spending less.
    Join her F^REE Lean Marketing eZine here ==
    http://www.leanmarketing.co.uk/free-news.php

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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