6 Pillars of Business And Marketing Success
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To be successful, you need to do what the successful people do! It's really that simple.Here are what I've found to be the 6 pillars of business success:
1. Set Yourself Apart From The Rest!
Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.
Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and your offer, and seek out what's unique about it.
Look at your competition. Study them! Pick their sales letters apart! Find out what they're lacking that you could use to establish your uniqueness.
Always ask yourself these questions...
"Why should customers choose me over my competitors? What am I offering that other businesses aren't? What are they getting from me that they're not getting from others?"
I see more and more people everyday, starting websites with the same set of ebooks, bundled up in the same way, promoting just about the same benefits. The only difference, if any, is the price - usually much lower than it should be.
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