6 Critical Elements In Creating Successful Web-Marketing Campaigns - Once you recognize...
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Once you recognize that the real purpose of marketing is to create a relationship with your audience based on an emotional connection in the form of a brand personality, you are ready for the next step: defining your marketing objectives.
Successful marketing campaigns rely on strategies and tactics that grow out of defining eight important marketing objectives.
Awareness: objective one is to make your market audience aware of your existence, but name recognition alone won't bring in the orders.
Attention: objective two is to draw attention to your company, product, or service. Your market audience may be aware of your existence but not understand or care what you do or why they should be interested. You have to do something to attract their attention before they'll listen to what you have to say.
Comprehension: objective three is to explain to your market audience what it is you are offering them. Telling people you sell the best widget and provide the best service is meaningless - your audience must understand how their personal or professional lives are going to be improved functionally, emotionally, and socially. Most automobiles will get you were you want to go (functional benefit), but a Mercedes gets you there in style (emotional benefit) and displays to the world that you are a success (social benefit). When was the last time you saw a real estate agent drive around in a jalopy?
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