6 Critical Elements In Creating Successful Web-Marketing Campaigns
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With the growing realization that the marketplace is not what it used to be, more and more companies are turning to the Web as the...
marketing environment capable of reaching a dispersed diaspora of 'Long Tail' (Chris Anderson, "The Long Tail", Wired Magazine) interested prospects with a relevant memorable marketing message.
Realizing that you now have an economically viable multimedia platform that evens the marketing playing field, you must carefully consider how to proceed. If you merely transfer your traditional print advertising and direct marketing mailings to the Internet, you will be left behind.
Any business can put together a successful Web-based marketing plan if they take the time to define the six critical elements of a Web-marketing campaign:
1. Marketing Purpose
2. Marketing Objectives
3. Presentation Vehicle
4. Information Format
5. Marketing Venue
6. Achievable Expectations
1. Marketing Purpose
Marketing is all about building a brand personality that relates to an interested audience of either business-to-consumer or business-to-business prospects. Prospects search-out brands that help them construct and maintain their own self-image or at least an image that they aspire to, an image that they are comfortable communicating to others.
Next: The purchase, for... >>
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