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5 unorthodox email subject tricks - 500% more responses
By: Developer Shed
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    5 unorthodox email subject tricks - 500% more responses
    by S. Kumar

    (c) Copyright S. Kumar 2002

    If your email subject line doesn't get read
    -Nothing gets read!

    And it is worse now!

    **DoubleClick Q2 E-Mail Trends Report, published
    in September 2002, reveals that e-mail marketing
    click-through rates DROPPED in Quarter2-2002 to
    4.9% from 6.8% in Quarter1-2002! These findings
    are based on 1.7 billion emails sent out by hundreds
    of clients. The report also reveals a bounce-back
    rate of 12.6%! -An all time HIGH in Quater2-2002.**

    The writing on the wall is clear! email marketing
    strategies has to be redefined and innovated.

    And the FIRST STEP begins with the subject line!
    All the hard work that you have put up in setting
    up your email becomes useless if it is deleted.

    The 5 different methods listed here will add a
    strong psychological punch to the subject line
    which will increase the chances of your message
    getting opened!

    These suggestions are based on Research Data and
    my own personal experience where I get a
    click-through ratio of over 8%.

    *#1: Keep The Subject Line Short And Different:*

    The shorter the email subject line-the better. Add
    a little mystery to it. If possible associate it
    with money.

    For e.g.: " John's $ 49.99 Refund!
    The above subject line is what I use after my 5th
    follow up for upgrading my eBook the Deluxe version.

    Inside the body of the message the first sentence
    is the exact 'refund message' he will be getting if
    the customer choose for a refund after upgrading.
    I have been receiving a click through ratio of about
    7.5 to the URL,

    *#2: Innovative Personalization On The Subject Line:*

    Note the above subject line again!
    "John's $ 49.99 Refund!

    If the customer name is john,
    It is better to say "John's $49.99 Refund!
    --Than to Say, John your $49.99 Refund

    This works best on your 3rd follow up onwards. Or if
    your are giving something valuable like a Free Gift
    you can use it on the First email. e.g. "John's Free Gift!

    *#3: 'RE: In Subject Line Is Very Important To People:*

    Is there a different way to use RE:?

    Consider these two examples,

    The usual one - Re: John, your income stream!
    The one I use - John -re: Your Income Stream!

    The second one is the one that I use to drive
    traffic to the 50%-commission affiliate program for
    all my 38 info products. Again I get a click through
    ratio of 7.5% to the URL,

    *-#4: Use Quotation " In The Subject Line:*

    Using quotation in the subject line arrests a persons
    eyes on the subject line. e.g.: "John's $49.99 Refund!

    *-#5: People Like To Be Updated, Upgraded And Remain Current:*

    Use the word "update" and "upgrade" intelligently in the
    subject line.

    For e.g.: "John's important update. Open!

    Whenever I add a new affiliate program, an email with the
    above subject line goes out to my valuable customers. The
    response rate has been good enough -especially when I
    am inviting them to join under me.

    *Additional Tip*

    You can use the personalization suggestion given
    above even in your autoresponder. For eg if the
    personalization tag given to you by your autoresponder
    is <First_Name>, all you have to do is Insert:

    "<First_Name>'s $49.99 Refund! --which will read as
    "John's $49.99 Refund! (Watch " and 's)

    I hope this article to be of use to you. There are many
    more 'email subject tricks' to be discussed which I will
    be covering in a future article as I have already stolen
    a major chunk of your valuable time!

    Copyright 2002: S. Kumar,

    Author of eBook:
    "Become A Global Homebusiness Pro..."
    Download It FREE From -


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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