5 Ways to Market for Immediate Results
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Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you’re thinking, there’s no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales.You’re right, there isn’t. Sure, you could launch some catchy TV or radio ad that would spike sales. Of course the initial investment is risky when unpredictable results could leave you breaking even or worse, losing money. Some businesses feel that throwing more sales people at the problem will equate to increased sales. Although more sales people may be necessary to grow your business, this is not the right answer either.
If you want immediate results, you need to have a strategy to create sales consistently. Thus, you avoid the need all together to market for immediacy. I would rather have immediate results happening all the time, wouldn’t you? So how do I continually grow sales? Here are my Top 5 Ways to Market for Immediate Results:
1. Network – Be involved in industry organizations, referral-generating organizations, and show up at networking events where your clients are. There are many good organizations that may be a fit for your business. Test them out before joining, and then make a commitment to participate at a level that positions you as the expert in the group for your field. Referral groups are much more valuable than groups that meet just to pass leads. Referrals have a much higher rate of converting to customers than leads do. Networking has to be a key part of your marketing plan as it is possible to get immediate results by attending the functions.
2. Thank New Business – New business is hard to get. Once you get it, you have to thank them for it. Many businesses have no mechanism in place to thank their new customers. Depending on your type of business, you can show appreciation to someone in a variety of ways. The key is to make it as personal and genuine as possible and still be able to systemize the process. If you don’t set up a system, thanking your customers will always fall to the back burner. Taking the time to say “thanks” will leave an impact resulting in more business referrals and more loyal customers.
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