5 Steps to Massive Profits - A Business Marketing Tip - What do they...
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What do they say about it?
What are their questions/concerns?
Is there a 'running joke' about the competition's product/service that defines a hole in their business marketing? (i.e., "Did you hear about the lady that used X?")
All these things need to be addressed, and documented.
Let your mind be creative and wander, but keep it to a time limit - about 15-20 minutes per business marketing 'play' session. Think of nothing but this 'conversation' during this creative (often fun) time.
It might even be helpful for you to say everything that comes to mind out loud during these business marketing planning sessions(as silly as that sounds, it works...) and record it, as some of the best business marketing ideas get overlooked when you are trying to write them down quickly.
Listening back for those 'nuggets' might even trigger other 'bits of business marketing gold' for you to work with.
3. Figure out how your product/service and business marketing plan is similar, yet different than the competition. Just how does your solution overcome all the questions, concerns and yes, even 'jokes' from your target?
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