5 Reasons NOT To Have a Marketing Plan
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Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay.Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.
Sounds nice, right? So why doesn't every business have a marketing plan? Let's take a look at some of the reasons you may not:
1. "We had a marketing plan once, but it didn't work. It isn't worth the time to put one together."
No marketing plan will work if you do not work the plan. The planning document is there for business managers to use as a strategic reference throughout the year, as programs in the plan are executed and as other opportunities come along. Any marketing plan that is filed away and forgotten as soon as it's written is useless.
2. "So-and-so had a marketing plan and it didn't help his business at all!"
Marketing is a process, not a singular event. A marketing plan is only the first step in that process. It points your business in the right direction by detailing marketing strategies and programs that will move you toward business objectives.
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