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WEBSITE MARKETING

5 Phases to Email Marketing
By: Chris Stirling
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    2006-04-09

    Table of Contents:
  • 5 Phases to Email Marketing
  • Another way of...
  • Another is to...
  • In the long...

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    5 Phases to Email Marketing - Another is to...


    (Page 3 of 4 )

    Another is to run a survey form on your site, invite them to participate, and capture their contact information when they do so.

    The point is they have taken some *action* based upon your previous emails, and have told you by that action that they are interested in what you have to say, and willing to read what you write to them.

    PHASE 4 -- "Excited Readers"

    These are folks who are almost ready to buy. They may have written you asking for more information, or visited your sales page several times. Maybe they are thinking about joining your business opportunity, but for some reason not quite ready to sign up and pay their money. They need some sort of "push" or "nudge" to get them to take action.

    Maybe they need a "special offer" of some kind, or simply a personal follow-up email or phone call from you. Whatever it is, these are your *HOT* prospects.

    PHASE 5 -- "Customer"

    The final phase is, of course, obvious. These are the folks who have bought your product, joined your opportunity, or bought something that you promote as an affiliate.

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