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WEBSITE MARKETING

5 Phases to Email Marketing
By: Chris Stirling
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    2006-04-09

    Table of Contents:
  • 5 Phases to Email Marketing
  • Another way of...
  • Another is to...
  • In the long...

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    5 Phases to Email Marketing - Another way of...


    (Page 2 of 4 )

    Another way of thinking of this group is that they are the ones who are actually opening and reading your emails, whether they open the first or the tenth that you send them.

    Your job with this group remains essentially the same as was true at Phase 1 ... you are still in the process of "warming them up" to the idea that you are credible and trustworthy.

    Again, not a time to be trying to sell them things, because few of them will buy, anyway.

    PHASE 3 -- "Interested Readers"

    These are the folks who have opened and read several of your emails, and now continue to read them. Perhaps they have "moved" themselves from your "cold" list by opting-in to one or your newsletters or free mini-courses.

    By doing so, they have "told" you that they are interested in what you have to say, willing to read more of your emails, and may, in due time, buy something on the basis of your suggestion.

    One way to know who your "interested" prospects are is to offer a free ebook or mini-course, and make them "register" for it by opting in to a second autoresponder.

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