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WEBSITE MARKETING

5 Marketing Moves for Business Success
By: David Newman
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    2006-05-26

    Table of Contents:
  • 5 Marketing Moves for Business Success
  • And it hurts...
  • If you don't...
  • Is this a...
  • Taking the customer...
  • The Money Machine...
  • Answer to Question...
  • Let me give...
  • They've designed hundreds...
  • On a recent...
  • Taken together...

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    5 Marketing Moves for Business Success - The Money Machine...


    (Page 6 of 11 )

    The Money Machine goes one step further because you can use it monetize against:

    * competing products/services

    * the prospect doing nothing

    * the prospect doing it themselves

    * other things the prospect is already comfortable spending money on

    For a free copy of my Money Machine worksheet, email me: david@unconsulting.com.

    Suddenly, your product/service becomes a real "investment": meaning, you can show people the math behind "this much IN" for "this much OUT." There's nothing much easier than selling money at a discount!

    Here's another way to move ahead: stop the ridiculous game of "closing the sale." Closing is not a technique; closing is not a trick; closing is not about magic phrases and looks and power games. Closing should be a natural extension of your conversation, and the two most effective questions you should ask your prospect as you near the end of your value-based discussion are:

    1. Does what we've talked about so far make sense?

    2. What would you like me to do next?

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