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WEBSITE MARKETING

5 Marketing Moves for Business Success
By: David Newman
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    2006-05-26

    Table of Contents:
  • 5 Marketing Moves for Business Success
  • And it hurts...
  • If you don't...
  • Is this a...
  • Taking the customer...
  • The Money Machine...
  • Answer to Question...
  • Let me give...
  • They've designed hundreds...
  • On a recent...
  • Taken together...

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    5 Marketing Moves for Business Success - And it hurts...


    (Page 2 of 11 )

    And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.

    What happens when you double your usual price?

    Several things. Prospects perceive:

    * An increase in the value of your product/service

    * An increased level of prestige in owning/using your product/service

    * An increased level of trust in you - and all your other offerings (the halo effect)

    * An increased level of confidence that your product/service really works

    A marketing consultant that I respect once gave me a very valuable piece of advice. She said, "Be expensive or... be free." Being one of the most expensive providers of a service is remarkable - people talk about their $200,000 Italian sports car or $21,000 platinum-plated cell phone. Nobody talks about their $19,000 GM sedan.

    I've helped companies double their prices, with great success, and I've helped independent consultants double [and in one case triple] their fees. In each of those cases, they got more clients, not fewer. Details on how to do this in Move 3. And perhaps this means you'll lose a few unprofitable clients along the way.

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