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WEBSITE MARKETING

5 Marketing Mistakes You Can`t Afford To Make
By: Jase Dow
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    2005-03-08

    Table of Contents:
  • 5 Marketing Mistakes You Can`t Afford To Make
  • If your entire...
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    5 Marketing Mistakes You Can`t Afford To Make - If your entire...


    (Page 2 of 4 )

    Mistake #3: Putting all your marketing dollars in one area.

    If your entire marketing budget is used on just one method of
    promoting your business, you wonít realize the highest return on
    your investment. Diversifying your efforts will increase the
    frequency and reach of your messages and stretch your marketing
    dollars.

    Businesses can get hooked into one large advertising program with
    a local newspaper, magazine or radio station, and put the
    majority of their marketing dollars there. They feel as if they
    have to advertise with the same media source, just because they
    always have or because fear they will lose ground since their
    competitors are advertising there as well. Some business owners
    actually stay with a company for fear of upsetting their sales
    associate.

    Remember, itís your money and your investment. Donít ever let
    anyone talk you into an advertising program that is not producing
    the best results for your business. And measure the results of
    your advertising dollars spent vs. the income received from your
    advertising on a consist basis.

    When you diversify, donítí forget about direct marketing. Many
    business owners only do a few direct-mail programs a year,
    targeted to their existing customer base. They need to do more.

    Your customer base and mailing list is gold, make sure you have
    budgeted a large part of your marketing dollars to advertise to
    your existing customers.

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