5 Marketing Mistakes You Can`t Afford To Make - If your entire...
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Mistake #3: Putting all your marketing dollars in one area.
If your entire marketing budget is used on just one method of
promoting your business, you wonít realize the highest return on
your investment. Diversifying your efforts will increase the
frequency and reach of your messages and stretch your marketing
Businesses can get hooked into one large advertising program with
a local newspaper, magazine or radio station, and put the
majority of their marketing dollars there. They feel as if they
have to advertise with the same media source, just because they
always have or because fear they will lose ground since their
competitors are advertising there as well. Some business owners
actually stay with a company for fear of upsetting their sales
Remember, itís your money and your investment. Donít ever let
anyone talk you into an advertising program that is not producing
the best results for your business. And measure the results of
your advertising dollars spent vs. the income received from your
advertising on a consist basis.
When you diversify, donítí forget about direct marketing. Many
business owners only do a few direct-mail programs a year,
targeted to their existing customer base. They need to do more.
Your customer base and mailing list is gold, make sure you have
budgeted a large part of your marketing dollars to advertise to
your existing customers.
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