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WEBSITE MARKETING

5 Marketing Mistakes You Can`t Afford To Make
By: Jase Dow
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    2005-03-08

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    5 Marketing Mistakes You Can`t Afford To Make


    (Page 1 of 4 )

    In virtually every area of business, there will be pitfalls along the way.Marketing is no exception. Time and time again, retail
    stores of all sizes make the same costly mistakes. But knowing
    how to avoid these mistakes can save you energy, disappointment Ė
    and money.


    Mistake #1: Eliminating marketing efforts when times get tight.

    When cash flow slows, advertising, direct mail and other forms of
    marketing are the easiest expenses to reduce, right? But cut
    these, and you eliminate the very activities that will bring in
    new customers to turn your business around. This is the time
    when you may be spending more time analyzing the results of your
    marketing efforts. But by stopping marketing efforts, you will
    be setting yourself up for additional loss of business.


    Mistake #2: Not measuring results.

    Donít wait until times get tight to start measuring the results
    of your marketing efforts. By analyzing regularly, you will be
    able to reinvest in what is working, and drop what isnít. Ask
    customers how they found your business, and then track the
    results. Use in-store or on-line coupons. Or host a focus group
    of a variety of customers to discover what attracts them to your
    business.


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