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WEBSITE MARKETING

5 High-Impact Marketing Tips
By: Developer Shed
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    2004-11-03

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    5 High-Impact Marketing Tips
    by Bob Leduc

    Here are 5 high-impact marketing tips you can use to boost
    your sales quickly. All are simple to implement and they
    involve little or no new expense.

    1. Promote Only One Thing at a Time

    Promote only 1 product or service each time you advertise.
    Many people have difficulty selecting one product when their
    decision forces them to delay or reject buying something
    else they also want. When prospects cannot make an easy
    choice they often make no decision at all ...and you lose
    the sale.

    Tip: Offer new customers a related product or service
    immediately after they buy from you. Many will accept your
    offer, producing an easy sale without jeopardizing the
    initial purchase.

    2. Provide Multiple Ways for Customers to Buy

    Providing choices of what to buy will reduce your sales. But
    providing choices of how to buy will increase your sales.
    Offer many different ways for customers to buy from you. The
    same method is not convenient for everybody. Prospective
    customers are more likely to act immediately when their
    favorite way of ordering is available.

    3. Avoid Your Competitors

    Look for some new niche markets you and your competitors
    overlooked. You may uncover a market you can dominate with
    little or no competition.

    One quick and easy way to find profitable new markets is to
    sub-divide your current market into several narrowly defined
    niche markets. Then customize your advertising to the unique
    needs of prospects in each niche market.

    Tip: You can narrow the appeal of an existing web site
    without losing its effectiveness with your main market. Just
    create customized web pages for each market segment you want
    to target. Then add a link to each of these specialized
    pages on your home page.

    4. Use Alternative Marketing

    Look for alternative media your competitors may be
    overlooking. For example, many internet marketers are
    beginning to use direct mail postcards to generate traffic
    to their web sites. It?s a low cost way to bypass the heavy
    competition online.

    A brief captivating message on a postcard with an enticing
    offer sent to the right prospects will generate a flood of
    traffic to your website - or a large number of sales leads.

    Tip: Postcards are also an excellent low-cost alternative to
    email. People get so much email today that even legitimate
    messages are getting deleted unread. But they get few if any
    postcards. Your message is guaranteed to get their attention
    when it's delivered on a postcard.

    5. Encourage Questions

    You?re walking away from a lot of easy sales if you don?t
    encourage prospects to ask questions about your product or
    service.

    Only interested prospects will take the time to ask
    questions. Many will buy ...especially if you answer their
    question quickly and completely. You can even include a
    promotion for your product or service as part of your
    answer.

    Make it easy for prospects to ask questions when they are at
    your web site or in other selling situations where there is
    no personal contact. For example, provide a phone number or
    an email address they can use to ask questions.

    Tip: If you find yourself personally answering a lot of
    questions, add a Questions and Answers section to your web
    site or your sales brochure. Include the answers to the most
    frequently asked questions. It will reduce the number of
    questions you have to answer personally.

    Each of these 5 marketing tips provides a simple way for you
    to boost your sales quickly ...and for little or no new
    expense.

    Bob Leduc spent 20 years helping businesses like yours find
    new customers and increase sales. He just released a New
    Edition of his manual, How To Build Your Small Business Fast
    With Simple Postcards ...and launched *BizTips from Bob*, a
    newsletter to help small businesses grow and prosper. You'll
    find his low-cost marketing methods at: http://BobLeduc.com
    or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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