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WEBSITE MARKETING

5 Explosive Marketing Strategies For Exponential Business Growth!
By: Developer Shed
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    2004-07-23

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    5 Explosive Marketing Strategies For Exponential Business Growth!
    by Jo Han Mok

    Do you know the answer to this question?

    “What can you do now to INSTANTLY increase the profitability of
    your business?”

    Well, the answer is surprising simple.

    Change your strategy.

    Your strategy is the master purpose of your business. It’s the
    fabric that binds your business systems together and the bedrock
    of your business’s entire operating approach.

    Here are 5 ‘instantly deployable’ strategies that can take your
    business to new heights, regardless of what product or service
    you’re selling.


    Explosive Strategy #1: Big Picture Awareness

    Napoleon Hill listed 'Accurate Thought' as one of the most
    important success principles.

    Most business owners don’t even “think” about their businesses
    and simply adopt a reactive approach.

    The truth is, you can’t go anywhere unless you know where you’re
    going.

    And frankly, this is why so many businesses out there fail,
    because they ‘know not what they’re doing’.


    Try this simple exercise to cultivate Big Picture Awareness:

    Get a whole bunch of colored pencils and a sketchpad, and start
    creating a mind map of your business or next project.


    You should be able to look at the mind map and instantly tell:

    • Who’s doing what. (For instance, web-design -- Webmaster)
    • The possible options your ‘prospect’ will take, and
    the outcomes
    • Points of upsell, downsell, cross-sell

    In short, you should have every single piece of the ‘puzzle’
    there.

    Objectively, your strategy should bring you the most results in
    the shortest period of time on the most sustainable basis. Once
    your master strategy is in place, everything else is merely
    tactical.


    Explosive Strategy #2: Funnel Vision

    Always remember: A Buyer, is a buyer, is a buyer.

    Every business should capitalize on the lifetime value of the
    customer through expansive repurchases of products and services.

    Have a marketing funnel in place. Introduce ancillary products
    that you deem to be performance enhancing. These can be other
    people’s products which you can obtain from joint venturing.

    Most importantly, you’ll want to graduate your customer to
    higher ticket items as it’s high octane fuel for business
    growth.


    Explosive Strategy #3: The 'Inner Circle'

    You’ll find that there are many people who are 'belongers'.

    Such people tend to pride themselves in being a ‘part’ of an
    elite group and highly value membership and association.

    The savvy entrepreneur will do well to take advantage of such
    behavioral traits and cater to this ‘select’ group.

    There is a threefold advantage in doing so. Firstly, it’s a
    highly efficient way to ‘bundle’ goods or services together.
    Secondly, it’s a great way to introduce continuity in your
    business, and last but not least, it encourages
    hyper-responsiveness.


    Explosive Strategy #4: Identifying Hyper-responsiveness

    Have you ever encountered a customer who seems to buy almost
    anything you put out? Customers who seem to be on “standby”,
    waiting just to grab just about anything new that you put out
    or recommend?

    It’s a great idea to group such people into an “A-list”.

    The ‘high rollers’ if you will.

    Usually, such people will come from your own database, and it
    should be your business priority to encourage hyper-responsive
    behavior. Make sure hyper-responsiveness is always well rewarded
    with surprise bonuses, freebies, and nurturing communication.

    Remember, because of the Pareto principle, 80% of your profits
    will come from 20% of your customers. Guess who belongs to the
    20%?


    Explosive Strategy #5: Multiple Income Sources

    You’re practically leaving money on the table if your business
    is limited to a few channels.

    Affiliate Programs have made it possible for almost any business
    to make money from ancillary products at a few mouse clicks.

    Why go through the hassle of product development and the costs
    associated with it. Remember, you’re never in the ‘business’ of
    anything, but you’re always in the business of marketing the
    ‘business’.

    And all you have to do as an affiliate is basically market.

    Though many affiliate programs are free to join, it would always
    be a good idea to purchase the product in question and do a
    thorough review first before recommending it.

    While you don’t exactly need ‘brass balls’, it is imperative to
    note though, that as an information facilitator, you should feel
    good about recommending a product that you sincerely know will
    benefit your list, and not be afraid of getting ‘flamed’ for
    trying to pitch.

    If someone is offended and unsubscribes, then just shrug and say
    ‘next’. You don’t need such people on your list.

    There you have it, my “Big Five” strategies for optimal business
    growth and profitability.

    Use them, and watch your business take on a new dynamism! A
    positive side effect may include swelling of your bank account.

    Best of all, they don’t cost a cent to implement, so don’t wait.

    The time is now.


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Jo Han Mok is a frequent guest and featured speaker at Internet
    Marketing bootcamps and conferences on subjects such as
    copywriting and Joint Venture Marketing. Visit his website to
    get a simple step-by-step plan that can take you from ground
    zero to having money deposited in your bank account from an
    online business every single day for the rest of your life!
    == http://www.SuperFastProfit.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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